The burger from Naturli’ Foods launches in Sainsbury’s next month (Photo: Naturli’ Foods)
Whether it’s beautifully arranged plant-based dishes on Instagram, animal rights billboard campaigns, or lengthy features in Sunday supplements of our national newspapers, veganism is increasingly present in our lives.
As this ethics-driven lifestyle has made its way from health food shops to mainstream supermarkets, retailers are starting to take notice.
Sainsbury’s has just announced it will launch a new exciting range of vegan alternatives to meat next month – and it will be placing them shoulder to shoulder with conventional meat.
Innovation
This is a first in UK retail innovation, as most supermarkets decide to throw vegan items into the ‘free from’ aisle or designate a separate section exclusively for all those ‘special’ vegan products.
Thank you, but we vegans don’t feel that special.
It’s refreshing to see Sainsbury’s recognising that vegan food is just, well, regular food, and giving it a spot in their stores right where the customer would expect to find it.
We want others to try vegan food and fall in love with how delicious, nutritious and cruelty-free it is. We can’t do that if we’re constantly given exclusive ‘vegan only’ supermarket aisles that non-vegans are afraid to wander into.
In America, placing the plant-based Beyond Burger next to conventional meat proved to increase sales for the vegan meat alternative.
Beyond Meat was the first to sell its products in the meat aisle. Subscribe to PBN’s YouTube Channel here
